Hey, I'm Rowan van Berchum.
Rowanlogo is a logo and branding studio, based in Werkendam and active across the Netherlands. Since 2019 I've been designing timeless logos and clear brand identities for entrepreneurs, freelancers and small businesses who want to present themselves with a strong, recognisable brand.
My style is minimalist, recognisable and timeless.
From the very first pencil to a complete brand guide: personal contact and craftsmanship come first. I believe a good logo is the foundation of a brand.
A logo is more than a prompt.
These days you can generate a logo with AI in a few seconds. But a good logo doesn't start with a prompt. It starts with an idea. Human creativity, a feel for form and attention to detail are what ultimately bring that idea to life.
1. Idea
I start at the foundation - what do you want to express, who is it for, and what makes your business unique?
2. Sketching
From there I sketch, search and explore different directions. First on paper, then digitally. Until the idea clicks and the logo stands.
3. Finetuning
I work out the strongest direction digitally. I look at every line, proportion and shape until the design is right.
4. Delivery
I put the design into a clear proposal. Once approved, you'll receive all the logo files you need, neatly by email.