For Baked by Janique I got to design a logo that feels just as personal and warm as the baking itself.

The flowing script of 'Baked' gives the logo a soft, crafted feel. Underneath, 'BY JANIQUE' adds contrast and clarity. The small cupcake detail makes it instantly clear what the brand is about.

The warm colours and rounded shapes make the whole thing approachable and recognisable. The logo works just as well as a full mark as it does in its individual icons.