The Breeg Bier logo needed to feel distinctive, recognisable and a little headstrong above all.

For the mark I took the hop as a starting point and worked it into a round, simple shape. Combined with the hand-drawn wordmark, the logo gets a crafted look that suits a specialty beer well.

The colours are deliberately warm and natural. The deep green gives the brand a solid base, while the yellow adds a bit more character and energy.

The result is a logo that feels crafted, approachable and recognisable. Not too polished, not too serious.