Rowanlogo is my own design studio, and designing my own logo was quite a task. Explaining it to someone else is always easy, but figuring it out for yourself is a lot harder. So I stuck to my own process, and that led to a strong end result.

From the very first pencil to the final mark, I followed the same process as with any other project: listening — in this case, being critical of myself — starting over, and finetuning.

The result is a logo that expresses exactly what Rowanlogo stands for: minimalist, timeless, and with just enough craft to give a logo its own character.