For The Health Studio I designed a logo that brings health, growth and movement together in one recognisable mark.

The shield shape gives the logo a solid base, while the plant stands for growth and development. The lines at the bottom reference movement and add a bit more dynamism to the mark.

In the end, the green version was chosen. The green fits the natural, healthy side of the brand and gives the logo a calm, fresh feel.

By keeping the mark simple, it stays highly recognisable even apart from the name, and works easily across different applications.